Industrial design is the transformation or reflection of creative ideas into objects. Creativity in industrial design is finding new solutions by also benefiting from the innovative opportunities by overseeing the existing problems with different perspectives. Focus of the industrial design is to interpret the commercialization with customer and ability to produce new solutions with economic and social aspects. SMEs with this ability also able to compete in the markets where there is an ever-growing globalisation are aware that the shining star of the sustainability and compatibility in international markets is the ‘industrial design’.
Innovation and industrial design demands during the production development (P&D) processes increase day by day as a result of the superiority of the brands through their different production designs. Thus, a new world order emerged as multicentered ‘corporate design companies’ replacing with the individual designers recently.
It has utmost importance to contribute to the SMEs with reaching their targets that in this new world order, with the aim of developing, improving, working effectively, increasing market share, broadening to the new regions, exporting, providing products and services, leading among the other competitors and with analyzing the business processes with an objective perspective in order to conclude the product process challenges during administrative, commercial, quality and production processes.
Thus, today, SME consultancy is not only important during the challenging times for the SMEs, but also while making new investment decisions in the beginning or further decision making phases. In order for forward improvement of the phases SME consultants should lead the enterprises.
Both the enterprises to be established and the operating ones should be investigated and evaluated down to the last detail about how to grow their business and what kind of steps they need to make to move forward. Strenhths and weaknesses of the enterprises should be revelaled and improvement required areas should be determined through consultancy. A road map or action plan should be created and enterprises should be mathced with the guiding persons.
Within this perspective, in order to present better services to SMEs, the first Industrial Design and SME Consultancy Centre was established under the frame of Mersin Chamber of Commerce and Industry with collaboration of Mersin Chamber of Commerce and Industry and Mersin-Tarsus Organized Industrial Zone.
About Mersin Industrial Design & SME Consultancy Centre
Established under the frame of Mersin CCI Service Building located at Çankaya District Atatürk Street in cooperation with Mersin CCI and Mersin-Tarsus Organized Industrial Zone within the Supporting Attraction Centres Program of Ministry of Industry and Technology, Mersin Industrial Design and SME Consultancy Centre was established for the following purposes:
- Design and develop new products and/or upgrading the needs of existing products for SMEs,
- Contribute to development of high quality, innovative and creative human resources demanded by the SMEs.
- Contribute to awareness raising on product design, production methods and marketing processes of the SMEs.
- Promote the development of new enterprises based on innovation by improving the innovation perception and culture in Mersin region.
- Support the cooperation ecosystem by increasing the interaction between different stakeholders (SMEs, start-ups, larger enterprises, mentors, consultants, investors, NGOs and private sector institutions etc.)
- Contribute to corporate capacity resulting in value chain benefits and/or commercial growth, operational effectiveness by providing various infrastructure and services (training, seminar, mentorship, consultancy, B2B and B2C etc.)
- Transform Mersin province into an innovation base especially in main sectors such as metal, machinery, agriculture, food, chemistry, logistics, textile and ready-to-wear.
- Accelerate the investment environment in Mersin province by providing investment support and guidance services.
- Contribute to the total existing international markets, customer numbers and export volumes of the SMEs with its export assistance office.
- Contribute to the creation of Mersin business angels network for realization of the innovative projects of the individuals with innovative ideas and provide active operation of the network.
- Contribute to the increase of the number of Vocational Qualification Certificate in the region with the personnel examination and certification in various vocational areas.